In this lesson you will learn:
About content rights, specifically the difference between Social, Digital, and Offline Rights
The topic of creator content rights can be a confusing one. For all content purchased on the platform, #paid will grant non-exclusive, royalty-free, worldwide rights to use the content for one year following the posting date to the applicable social media channel that you own or control. We've created this outline to help you understand the difference between Social, Digital, and Offline Rights.
All content you receive from creators comes with one year of Social Rights. You can post the content organically (no dollars behind this content) on social media channels that you own or control. These Social Rights are limited to social media platforms, such as Instagram, Facebook, Twitter, and Snapchat.
❌ You cannot use this content in paid ads that are served from the creator's handle/page, like this:
❌ You cannot use this content in any form of paid ads that are served from your brand name, like this:
All Just Content deliverables come with 6 months of Digital Rights baked into the price:
✅ You can post this content on your digital channels such as your website or Newsletter. You can also use this content in paid ads that are served from your brand name or the creator's page/handle, like this:
By default, none of the creator content purchased on the platform comes with Offline Rights. If you would like to use creator content in offline placements like print ads or billboards, you can chat with your Customer Success Manager about purchasing these additional rights.