In this lesson you will learn:
What are content rights and what do each mean
What rights do brands get to your content
Content rights can be a confusing topic, but it certainly doesn't need to be. It's important to understand what a brand is asking of you, along with the details of the collaboration, so that you know how your content will be used and how to adjust your rates accordingly.
Within #paid collaborations, there are three general types of rights: social, digital, and offline.
When a brand has social rights to your content, this allows them to post the content organically on their own social media channels such as Instagram, Facebook, TikTok, etc.
All collaborations done through #paid include one year (12-months) of social rights to that content.
When a brand has whitelisting rights to your content, this allows them to use the content to create paid ads from your social identity (Instagram and Facebook).
All collaborations done through #paid include one year (12 months) of whitelisting rights to that content.
More on what is Creator Licensing (formally known as Whitelisting) here.
When a brand has digital rights to your content, this allows them to use the content on their digital channels such as their website, email newsletter, or paid ads.
There are two main situations where a brand will have digital rights to your content:
If the project specifically notes that a period of digital rights is to be included. You'll always be made aware of this if you read through the project details before applying.
If the project is a Just Content collaboration. There are more details on this type of collaboration are here, but this is where you are contracted to create content for a brand and instead of posting it on your feed, the brand uses the content for their digital and social channels. This type of collaboration always includes at least 6-months of Digital Rights.
When a brand has offline rights to your content, this allows them to use the content in offline placements like print ads, posters, billboards, etc. By default, no project types come with offline rights, but there could be projects where it is being requested. Just make sure to read through all of the project details before applying, and you'll always know the specifics.
If you have any questions, please do not hesitate to contact email@example.com 😊
Happy creating! 🎉